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Musings on setting up alternative fashion industries
On the “solutions page,” I have talked about the shape that an alternative fashion industry will take. This industry will use models within a very narrow range of physique variation, and these women will be feminine and very attractive. This will ensure that their looks convey a high level of exclusivity, which will facilitate marketing expensive designer clothing to the elite. These models will have a trickle-down effect that will lead to an across-the-board increase in the prominence of feminine beauties, which is the major goal of this site.
The problem with this approach is that women who are offended by the skinny fashion model problem, especially feminists, will not necessarily be pleased with seeing very attractive women with looks that are even harder to acquire being paraded on the runway. So the dilemma for feminist types would be which of the two industries to patronize? Which is worse for women? One industry is worse for women’s health as it relates to eating behaviors and body fat levels, the other is worse for women’s self-esteem, and both “objectify” women in different ways. Feminists have to pick one industry; they can’t be going around naked; they need clothes. Some are bound to patronize the gay-dominated fashion industry, but not if this can be helped.
Clothing items such as undergarments/lingerie are not relevant to social gatherings. And, the masses of women cannot afford expensive clothes anyway. So how about a third fashion industry? Let this industry cater to clothing items not important to social gatherings and outer wear for upper middle class and lower socioeconomic groups.
The models used by this industry will range from ordinary looking to mildly pleasant and be physically diverse. The diversity will need to exclude obese women, ultra skinny women or women with other abnormal looks in accordance with a basic marketing principle...do not disturb potential customers. Since a major impetus behind this alternative will be to undermine the homosexual-dominated fashion industry, its models could be skinny or masculine, but not skinny and masculine, i.e., they should not look like adolescent boys. This should not be construed as the industry being against girls/young women who approach the looks of adolescent boys, but in terms of the gay-dominated fashion industry typically using female models who resemble adolescent boys, making it unnecessary to duplicate the effort.
The ordinary women alternative will help undermine the unhealthful behaviors and self-esteem problems prompted by the gay-dominated fashion industry as well as the self-esteem problems resulting from the feminine beauty alternative, while simultaneously making the decision-making process easy for feminists.
Whereas expensive designer clothing has high prestige, very few people can afford them. The bulk of the dollar value of sales comprises of regular clothing items. Hence, the ordinary women alternative will have great potential to undermine the gay-dominated fashion industry. On the other hand, lack of prestige hurts sales. People would prefer clothes bearing a designer logo than a no-name company’s even if the product is otherwise comparable. This problem can be ameliorated to some extent.
If the profits of the ordinary women alternative go toward improving the women’s rights situation around the globe, then a number of women who would ordinarily not purchase its products will do so. Putting profits to such use will generally please women more than using profits to promote feminine beauty, the goal of the feminine beauty alternative, or funding AIDS research/treatment and other homosexuality-related causes, the “charitable work” of the gay-dominated fashion industry. One can even imagine some rich/high-profile women endorsing the industry and giving it a boost. If prominent women can be made to uselessly promote Eve Ensler’s Vagina Monologues to reduce violence toward women, then famous women could surely be made to endorse something a lot saner.
So, the current situation will be greatly improved upon by the existence of three fashion industries: the gay-dominated one, a feminine beauty version and an ordinary women version. The nuances of the trinity will have to be worked out and other steps could be taken to improve the appeal of the ordinary women alternative as in manufacturing the clothes in First World nations, thereby avoiding outsourcing of labor, but this shall be a topic for later discussion.